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April 10, 2025

6:00 PM

Holiday Inn Viera

8928 N Wickham Rd.

Melbourne, FL 32940

Lecture up to 2.5 hours

550 Practice Management and Human Relations

Ken Runkle

Understanding the Relationship Between Profitability and Growth

Is it possible to see a decrease in practice revenue but become more profitable? Yes! Can you grow your practice, yet take home less money? Yes! But can you both grow your practice and take home more money? This is what we all expect, and the answer is yes! Profitability can come to a practice in many ways, but sustainable, long-term profitability is rooted in growth. In this session, Ken Runkle will help you understand what profitability really is—and it’s not what you think! Once we have that as a foundation, he will show the most predictable changes to make in your practice to create that sustainable growth and keep more of what you earn. It boils down to creating change, growth and business profitability. Upon completion of this session, attendees should be able to:

• Define and realize business profitability, business growth and change.

• Understand how to monitor and measure them.

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